Hello! I’m Sidra 👋

I design with curiosity, clarity, and a little spark of joy ✨

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Thoughtful, curious, and sometimes mistaken for a therapist — I ask good questions, give it everything I have got, and make things easier (and a little more fun) for everyone involved.

Featured Work

Roam Mate | A smart travel app with AI-powered backup plans

Pull Your Weight | Beginner friendly fitness app | Glow up completed 2 years later (visual + copy update)

Celeshmet Restaurant | An Authentic Persian Experience

Flow Society | Redesign for Instant Clarity and Impact

What clients say

Working with Sidra on our Flow website was a fantastic experience! She brought thoughtful questions to us, which inspired great dialogue within our team, and helped us to more clearly articulate our passion. It was a joy to work with her.

Andrea Solnes

Flow Society Co-founder and Resource Developer

Sidra’s ability to understand and translate our needs into a functional and visually appealing website is excellent. Her training on how to update the website regularly helps me keep our customers informed. Our website is now an asset to our business, attracting new customers and providing a seamless user experience for existing ones.

Behavar Khansari

Owner Celeshmet Restaurant

More about me

A former management consultant who accidentally (and happily) stumbled into UX design.

I am driven by curiosity, a habit of asking too many questions, and a need to make things easier for people. With a background that helps me see both users and the big-picture business goals, I focus on closing loops, simplifying journeys, and sparking a little joy along the way. What excites me most is the humbling part of research—when real people shift the direction entirely and help me design something better than I first imagined.

A former management consultant who accidentally (and happily) stumbled into UX design.

I’m driven by curiosity, a habit of asking too many questions, and a need to make things easier for people. With a background that helps me see both users and the big-picture business goals, I focus on closing loops, simplifying journeys, and sparking a little joy along the way. What excites me most is the humbling part of research—when real people shift the direction entirely and help me design something better than I first imagined.

Clients have called me their unpaid therapist (true story). I ask the kind of questions that help people reconnect with what matters, and I bring energy, care, and a genuine sense of fun to every team I join.

Clients have called me their unpaid therapist (true story!). I ask the kind of questions that help people reconnect with what matters, and I bring energy, care, and a genuine sense of fun to every team I join.

Let's Talk!

Whether you are hiring, collaborating, or just creatively curious, I am always up for meaningful work with good people.

Ideas, questions, or dream projects? My inbox is always open.

E-mail

sidraamobin@gmail.com

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